5 Key Aspects to Consider In The Website Redesigning
A website reflects everything about the brand and promotes all its products and services online. It is the destination of your online business. It should appeal to visitors and answer their questions regarding your brand. Hence, ensure your website is well-designed and compliant with the existing SEO guidelines.
Only creating a well-designed and functional website is not enough. You need to analyze its performance regularly to ensure a high-level user experience. While analyzing, you may encounter problems or issues that may force you to redesign your website. Or, there might be the case if shoppers leave their carts without purchasing or your website’s bounce rate has increased.
There are various reasons for redesigning a website. Regardless of any reason, you must consider a checklist or some parameters. This article lists some major things to consider when redesigning a website.
Let us explore them below.
Why Should I Consider a Website Redesign?
You should consider redesigning a website for the following reasons:
1. Rebrand Your Website
Visitors love spending time on websites with consistent and clean designs. Even a small change, like having different navigation menus, can frustrate them. Design inconsistencies are common if your website is large and merged with other micro-websites.
Or if it has been years since your website has not undergone any changes and is grown significantly, it is important to have a consistent design.
In such scenarios, you must give thought to revamping a website. Ensure to have a fixed color palette, font, typography, button styles, etc., throughout your site. This helps improve customer experience.
2. Drive More Traffic to Your Site
Though your site has an excellent design, it does not matter if it is not visible to users on the internet. The more your site is visible in search engine search results, the more traffic it gains. Hence, it is necessary to optimize your site for search engines.
One of the best ways to do so is to include blogs in your website. Featuring blogs on your site increases the chances of being visible in search engines. So, the first step is to research keywords relevant to your brand and curate blogs around them. Ensure to add keywords in the title, URL, description, and throughout the content.
Creating more blog posts and interlinking them helps visitors and search engine bots understand the relevance and relationship between your content.
3. Convert More Visitors Into Leads
If your goal is to convert more visitors into leads, it is essential to redesign your site around the conversion strategy. Visitors should get complete information about who you are, what your brand is about, and what is your target audience. Also, it should convince visitors to complete the desired action, converting them into leads.
4. Add More Functionality to Your Site
As your site gains more traffic and leads, it is essential to incorporate new functionality to meet the growing demands of visitors. For instance, you may consider adding live chat support or support for multi-language content.
In this case, you need to redesign your website. In addition, you will have to ensure that it works seamlessly and is easy to use for visitors and the team at the backend.
5. Optimize Your Site for Mobile Visitors
With the increasing usage of mobile devices, mobile search has become popular.
Did you know?
55% of traffic comes from mobile devices.
Hence, search engines have started building experiences around it. When you use Google to search for something, it displays mobile-friendly pages first. As a result, it is essential to optimize your site to work well on mobile devices and desktops.
5 Things to Consider When Redesigning a Website
The following is the website redesign checklist you must consider:
1. A Responsive Website Redesigning
A clunky, laggy, and unresponsive design can turn off visitors in the blink of an eye. On the other hand, a beautiful-looking website that responds to the touches and actions immediately hooks in visitors. Moreover, Google has clarified that a responsive design that increases session time would be one of the significant ranking factors.
Good website redesigning includes a clutter-free interface with plenty of white spaces and small but visible navigation buttons. A website with symmetric and well-organized pages catches the eye of all users and makes an excellent first impression.
A responsive design also includes different landing pages optimized according to various devices that can give your website a significant boost in traffic, average session time, and rankings.
To summarize, your website needs to satisfy the following parameters to attain an excellent, responsive design that impresses your visitors and improves your Google rankings.
- Beautiful design
- A lot of white spaces with small navigation icons
- Diverse landing pages
2. Mobile Optimization
Apart from responsive design, a website should be compatible with all small-screen and large-screen devices. In one of its recent algorithm updates, Google mentioned that mobile compatibility would be a significant ranking factor for websites.
Therefore, your website should be well-optimized for mobile, tablet, and other small-screen devices. A website can be optimized for mobile devices by several methods:
- Updating the robot.txt file
- Updating the CSS code
- Using mobile-optimization plugins
- Creating a mobile version of your website
3. Speed and Performance
Suppose you typed a search query on Google and clicked on one of the displayed search results. You've been waiting for ten seconds, but the page does not load. What will you do? Unless you are not a regular visitor to that website, you leave it in a flash. This behavior is standard and applied to all users; therefore, a website must load fast.
The website’s design is vital in determining its speed and performance. If a website has a dense, clumsy design with a lot of content, pictures, and videos on every page, it takes more time to load. On the other hand, if it has a sleek and responsive design with minimal content and compressed images, it loads faster.
Luckily, you can access many free tools like GTmetrix and PageSpeed Insights that allow you to determine a website's load speed and tips to improve it.
Some tips to improve your website's load speed and performance are:
- Design plays a vital role in determining your website's load speed. Your website design should be minimal, with only necessary items and pieces of information on the page.
- Excessive multi-media elements like high-quality images and videos can significantly reduce the load speed of a website. Try reducing videos and pictures on your website, compress the photos if relevant, and provide the necessary information.
- If your website does not have appropriate storage, bandwidth limit, or the right hosting provider, it affects the loading speed. Make sure to check these factors if your website takes time to load.
- Check your website's speed and performance regularly and act upon the recommended fixes and suggestions.
4. Accounts and Social Media Integration
Social media integration enables you to multiply the number of visitors visiting your website without extra effort. Adding share buttons on your website allows your visitors to instantly share your content with their friends and family, which improves your reach, traffic, and rankings.
Adding your social media handles on the website can help you connect better with your audience and allows you to share content on different platforms and in various forms. An option to register and log in on your website gives your users a personalized user experience, which is essential for building trust and improving brand reputation. You can further simplify the login process by providing the feature of logging in directly from social media accounts.
Social media and account integration can help you in the following ways.
- Allows your visitors to share your content over different platforms.
- Enables you to connect your visitors with your social media handles.
- Enables you to provide your users with a personalized user experience.
Analytics tools allow you to analyze the performance of your website and make necessary improvements. Different websites have different visitors of varying ages, gender, country, devices, and more. Analytics tools like Google Analytics and Monster Insights allow you to access all the information about your visitors, enabling you to understand their behavior and requirements.
Analytics tools also allow you to track conversions, funnel performance, session time, bounce-back rate, back-off rate, and other information vital for improving your website's performance.
Some advantages of using analytics tools are:
- The tools provide in-depth information (demographics) about the visitors.
- They identify the underperforming areas of your website, helping you take targeted actions.
- They let you analyze your conversions, backoffs, bounce-back rate, and average session time.
- Analytics tools help you optimize your campaigns and strategies according to the visitors.
Website redesign is a significant ranking factor for websites as a responsive website design provides visitors with a better experience. Although a good website design includes other elements like logo design & positioning, and widget optimization, the aspects discussed above play a key role in determining your website's overall design and performance.
So, if you plan to revamp your website, do not miss out on the above checklist.
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Frequently Asked Questions
1. How do you convince a client to redesign a website?
To convince a client to redesign a website, showcase their competitors’ websites, explain the importance of mobile optimization, tell about the need for good content, describe your budget, and stay flexible.
2. How do I redesign a website without affecting SEO?
You must take some significant steps to redesign a website without affecting SEO. These steps include
- Taking inventory of all pages of your existing website.
- Implementing a redesign on a test or staging website.
- Auditing a new website.
- Setting up 301 redirects.
- Activating a redesigned website.
- Verifying robot.txt and meta robots.
- Setting up Google Search Console.
- Monitoring SEO ranking changes.
3. Does redesigning a website hurt SEO?
Redesigning a website can have a great impact on SEO. But if you follow the above steps while redesigning a website, you can avoid hurting your site’s SEO.
4. What makes good UX on a website?
Several parameters contribute to a good UX on a website. They include navigation, speed, mobile friendliness, content, design, accessibility, and responsiveness.