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Dr. Reddy's Brand Niti

A Marketing Growth Accelerator for DRL

What is Dr. Reddy's Brand Niti ?

BrandNiti is a powerful tool designed to streamline the marketing efforts and drive growth. With BrandNiti, marketeers can easily create and track Source of Growth initiatives, plan targeted marketing strategies, and gain valuable insights to optimize their campaigns.

SERVICES

Web Development Services

UI/UX Design Services

DevOps Services

QA and Software Testing Services

TECHNOLOGY STACK

BigQuery

Bitbucket

Docker

+ 6

What we built?

Helping Marketeers plan their campaigns easily

The BrandNiti dashboard is a centralized hub for marketing management. It allows marketeers to visualize key metrics, plan and execute campaigns, analyze performance, and collaborate with the team of doctors effectively. With a user-friendly interface, BrandNiti empowers them to make data-driven decisions and streamline their workflow, achieving their marketing goals efficiently.

The SOG Dashboard

The BrandNiti dashboard is a centralized hub for marketing management, offering a suite of powerful features designed to streamline workflow and drive results. Marketeers can easily get started by filling in essential information and selecting their desired Source of Growth initiatives. They can target their ideal audience with the doctor details section and gain a comprehensive overview of your marketing initiatives through detailed campaign information. Plus, marketeers can also monitor sales, targets, and plan performance through intuitive dashboards to make data-driven decisions and optimize their strategies.

TECHNOLOGY STACK

BigQuery

Bitbucket

Docker

Figma

NestJS

NodeJS

PostgreSQL

React

Manual Testing

Key Features

Admin Panel provides administrators with a centralized interface to manage various aspects of the platform, including user accounts, content moderation, analytics, and system settings.

Interactive Dashboard

Interactive Dashboard furnishes users with a visually rich and user-friendly interface, enabling them to access, analyze, and act upon real-time data and insights pertinent to their platform engagement.

Leads Management

Leads Management streamlines the process of capturing, tracking, and nurturing potential customers or leads within the platform facilitating lead generation and communication, efficiently managing sales pipeline and driving conversions.

Banner Management

This feature empowers administrators to create, customize, and manage banners or promotional messages displayed within the platform. This feature enables targeted advertising, announcements, or promotional campaigns

Profile Management

This feature allows users to customize and maintain their personal profiles within the platform. This feature allows users to update their information & upload profile pictures. Additionally, users can view their preferences and account settings.

Events Management

Event Management facilitates the creation, organization, and promotion of events within the platform. This feature includes tools for scheduling, ticketing, attendee management, and promotion.

Product Listing

Distinct Product Listing allows brands to showcase their products in a unique and organized manner, providing a clear and engaging shopping experience for customers.

User Onboarding

User Onboarding involves providing welcome messages, tutorials, interactive walkthroughs, and tooltips to help users familiarize themselves with the features and functionalities of the website/application.

Advanced Search

Advanced Search enables users to find specific products, services, or information quickly and accurately by filtering and sorting them in the easiest way possible as per their choice.

Content management

Content Management is a comprehensive feature that allows brands to create, organize, edit, and publish digital content across various platforms such as website, blogs, and app.

Role Management

This feature enables Admins to define and assign specific roles and permissions to users within the system. It facilitates granular control over access levels and capabilities, ensuring security, organization, and streamlined collaboration.

Report Management

This feature empowers admins to generate diverse reports and download them in various formats such as CSV or PDF, providing comprehensive insights and data for analysis and decision-making.

Admin Panel provides administrators with a centralized interface to manage various aspects of the platform, including user accounts, content moderation, analytics, and system settings.

Interactive Dashboard

Interactive Dashboard furnishes users with a visually rich and user-friendly interface, enabling them to access, analyze, and act upon real-time data and insights pertinent to their platform engagement.

Leads Management

Leads Management streamlines the process of capturing, tracking, and nurturing potential customers or leads within the platform facilitating lead generation and communication, efficiently managing sales pipeline and driving conversions.

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At a Glance

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