Dr. Reddy's Nutrition

Home Page Experience: The homepage delivers a refined balance of aesthetics and functionality. Its modern design, fluid animations and thoughtfully placed content highlight what matters most: products, categories and brand values. Simple and bold CTAs help users navigate instantly, making the very first interaction both visually engaging and functionally seamless. This design approach is not only reflected on the homepage but can be seen throughout the entire website, designed by Grid Design, our UI/UX studio.

Immersive Product Pages: Every product is given its own immersive showcase page with detailed descriptions, benefits, and instructions. Interactive “Nutrition Info” buttons and auto-play videos explain the science behind the product, creating full transparency.

Retailer Purchase Options: Each product page offers direct Buy Now links to trusted retailers, making purchases simple and secure. Users can choose from platforms like Amazon, Flipkart, 1mg, and PharmEasy. This integration ensures convenience, transparency and a seamless shopping experience.

Watch Video Integration: Videos are seamlessly integrated into product pages to demonstrate usage in real-time. As users scroll, they see exactly how to prepare and consume products. Customers can see usage instructions firsthand, making the purchase process more engaging. It’s an effective way to simplify understanding and showcase expertise.

Wellbeing Center: Designed as a content hub, the Wellbeing Center houses blogs, recipes, FAQs and professional articles. This ensures users find both solutions and knowledge in one place. By combining content hierarchy with intuitive navigation, we made it easy for users to discover valuable wellness insights alongside Dr. Reddy’s nutrition products. The structure and layout were guided by principles of visual design incorporating clarity and readability.

Recipes: The platform features a dedicated recipes section with both written guides and step-by-step videos. Users can explore nutritious meal ideas and easily incorporate healthy habits into daily life. This makes the platform engaging and fun.

Inbuilt Nutrition Calculator: The site’s integrated nutrition calculator personalizes user journeys by decoding daily diet values. Customers can calculate calories, proteins, fats and carbs of everyday food items instantly. This functionality adds real utility, positioning the site as a wellness platform, not just a digital storefront.

Reviews and Testimonials: Customer feedback and professional testimonials were integrated throughout product pages and key touchpoints. By placing testimonials alongside imagery, videos, and key product benefits, we ensured that credibility and user trust are communicated instantly.

Social Media and Community Integration: Live Instagram feeds and community updates keep the site dynamic. Together with newsletters, sharing options, and testimonials, this feature transforms the platform into a community-driven space for nutrition and wellness.

Integrated Customer Support: We integrated an AI-powered chatbot directly into the website to provide instant customer support. It provides real-time answers, directs users to relevant content, and offers guidance on nutrition products. This automated system ensures 24/7 assistance.

Product Management: The Product Management module allows admins to effortlessly add, update, and organize nutrition products. It also supports bulk updates and quick edits, helping Dr. Reddy’s Nutrition maintain a dynamic, up-to-date catalog while reducing operational overhead and ensuring every product page delivers accurate information to users.

Video & Media Management: Admins can manage a media library containing videos, images, and tutorials. Each asset can be linked to relevant products. With support for autoplay, users can interact with content effortlessly.

Blog & Wellbeing Content Management: Admins can create and manage articles, blogs, recipe, and expert insights in the Blog & Wellbeing Content Management module from the admin panel. They can even integrate media, optimize for SEO and highlight trending topics.

Nutrition Calculator Admin: This enables easy updates to the database of food items, nutrients, and serving sizes. This also ensures that the interactive tool remains relevant and precise. 

Reviews & Testimonials Moderation: The moderation panel allows scheduling and prioritizing testimonials and showcasing expert endorsements. The system allows approval, editing or rejection of content, ensuring only relevant and trustworthy feedback is displayed to users.

Social Media Feed Integration: This system ensures social media content appears in real-time, enhancing community-driven interactions. Admins can manage filters, display formats and engagement options, making the website feel alive while building trust and loyalty among users.

From the immersive website experience to full-spectrum admin tools, every feature of Dr. Reddy’s Nutrition was crafted by skilled developers you can access through Crewmate. Get expert support for web design, development and admin management all in one place.