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Dr. Reddy's Bright and Vision

Pharma Bids Go Digital: Bright & Vision Leads the Way

What is Dr. Reddy's Bright and Vision ?

Bright & Vision is a Salesforce-based platform designed for the pharmaceutical industry, specifically for managing Rx (prescription drugs), SRx (special prescription drugs), and OTC (over-the-counter medicines). The platform acts as a central hub where different stakeholders, such as manufacturers, distributors, sales representatives and retailers, can track and manage the movement of products, set pricing, forecast demand, and handle rebates or compliance reports. Instead of relying on scattered spreadsheets or manual tracking, everything happens in one structured system, which improves both visibility and accountability across the supply chain.

BUSINESS VERTICALS

HealthTech

SERVICES

Web Development Services

What we built?

End-to-End Salesforce Platform for Pharma Operations at Dr. Reddy’s

When DRL needed a smarter way to handle pharmaceutical bids, pricing, and compliance, we built Bright & Vision on Salesforce. Before, processes were siloed and error-prone. We developed an end-to-end Salesforce solution where users can create bids, update line items, set new product pricing, and manage IPA-linked SKUs.

Our team designed a single, interactive platform to centralize everything: bid creation, product pricing, IPA product management, rebate tracking, forecasting, compliance reporting, and customer responses. Our team handled bid management, pricing and compliance reporting, demonstrating the type of specialized resources we can offer via IT staff augmentation for similar initiatives. The addition of calendars, line item updates and real-time compliance checks turned Bright & Vision into more than a bid tracker. It’s a centralized ecosystem for Rx, SRx, and OTC product management.

Here’s Everything Bright & Vision Packs Into Simplify Pharma Life

Creating a Bid: Bright & Vision makes the bid creation process simple and structured. Instead of lengthy manual steps, users can generate a new bid in just a few clicks. The system guides them to enter details. This keeps bids consistent and ready for submission.

Create New Opportunity: The New Opportunity page is the entry point for capturing potential deals. Users can record opportunity name, customer, bid type, deadlines, and upload product files in bulk or manually. Sales and management teams get visibility over new bids in progress, building a clear pipeline and making follow-ups faster.

Product Pricing: Pharma pricing can be complex, but this section simplifies it. Users can enter WAC prices, product launch details, margins and approval statuses while adding product identifiers like NDC codes and pack sizes. By supporting dynamic pricing and inventory management, the system keeps data consistent.

IPA Products: The IPA Products section streamlines adding items tied to Independent Pharmacy Associations or institutional agreements. Instead of filling long forms, users just search by product code, NDC, or name, then review details like WAC pricing, pack size, and floor prices before confirming. The system also surfaces supporting information, ensuring IPA-linked products are added correctly and aligned with organizational requirements.

Selected Products Modal: Once IPA or bid products are chosen, they appear in the Selected Products modal for review. This acts as a checkpoint to double-check accuracy before saving.

Save Selected Products: After reviewing, the Save Selected Products screen provides one last chance to validate chosen SKUs. It displays product codes, UPC, pack sizes and discontinuation dates, letting users confirm details or remove entries. Once saved, the products are permanently linked to the opportunity or bid.

Line Item Update: Line Item Update combines customer, rebate, and contract terms with detailed product tables. Users can edit bid terms like VIP percentages, admin fees, and discount days, then search and add SKUs by product family or NDC. The product table shows pack sizes, WAC pricing, and brand comparisons. Once complete, a single action submits the updated bid for approval. With ledger management for rebates the process becomes transparent.

VIP Rebate Change: The VIP Rebate Change page documents both current and proposed rebate structures. It shows tier ranges, rebate percentages, and exclusions while routing approvals through business, finance, contracts, and customer stages. Users can also upload supporting agreements for transparency.

Customer Response: This section captures official feedback from customers after bids are sent. Users can log response dates, select change types (pricing, rebate), add instructions, and upload supporting documents. Contact details for updates are also stored here. By centralizing all customer communication, the system creates an auditable record of responses.

Forecast Report: The Forecast Report combines detailed tables and charts to predict product demand. SKU-level monthly projections are displayed side by side with line graphs showing quantity and value trends. Users can filter by Rx, SRx, and OTC to get a full picture. This feature helps teams anticipate demand.

Compliance Report: Compliance Report tracks whether awarded contract quantities are being fulfilled. It compares awarded versus actual delivery numbers and highlights compliance percentages. Interactive filters allow users to switch between quantity, value, direct or indirect supply and different time ranges. Visual charts provide trend insights, while SKU tables identify gaps.

Account Calendar: Users can log and track events like bid deadlines, product allocations, or compliance alerts. Tasks, notifications, and reminders can be added with one click. Events are color-coded for clarity.