Conversion Rate Optimization Case Studies Built By Squareboat

BrandNiti's SOG Dashboard

BrandNiti was developed to make internal marketing decisions data-driven and precise. We designed it starting with a welcome screen where marketers select the division and the financial year. Next, the Source of Growth (SOG) planner lets users map initiatives with dropdowns for brand, quarter, spend, and activity.Doctor details include specialty, city tier, and HCP filters. Marketers track engagement via ARF number, interaction type, and employee actions. SOG dashboards visualize status, activities, and HCP progress with charts and filters for brand, RSM, ASM or TM. It’s a fully integrated tool that makes campaigns smarter, faster, and measurable.Built as a growth accelerator for Dr. Reddy’s, BrandNiti shows the impact of skilled engineering. If you’re looking for similar expertise, you can hire top developers via Crewmate to craft tools that are just as precise and effective.

Paisabazaar CRO, UI & SEO Improvements

Paisabazaar understood the importance of a user-friendly experience in the competitive Fintech landscape because of their falling CRO. Their previous UI, however, presented challenges with navigation and clutter, making it difficult for users to find what they needed. To address this, we implemented a comprehensive strategy that included a UI overhaul. This redesign prioritized clean layouts and intuitive navigation, ensuring a smoother user journey. Additionally, we optimized the platform for search engines (SEO), significantly boosting its visibility. The project's success was evident – Paisabazaar witnessed a double-digit growth in traffic, demonstrating the positive impact of these improvements.

Paisabazaar - Paisa On Demand

Paisa On Demand is a revolutionary credit line product designed to give you control over your finances. Unlike traditional loans, you'll receive a pre-approved credit limit based on your eligibility. The best part about POD is that you only pay interest on the amount you actually use.