Dr. Reddy's BrandNiti

Plan with precision, track with ease, grow with confidence always

What is Dr. Reddy's BrandNiti ?

Meet BrandNiti, the behind-the-scenes hero of Dr. Reddy’s marketing world. This is an internal growth accelerator tool built exclusively for Dr. Reddy’s teams. It’s a one-stop shop for planning, tracking and optimizing campaigns. Instead of scattered tools or endless reports, BrandNiti brings everything into one place: you can design a targeted marketing plan, track its progress, and analyze performance with actionable insights.

The interface makes it simple to see what’s working, what isn’t, and where to pivot. It’s built to make internal marketing smarter: every feature, from campaign tracking to performance insights, is designed to help marketers move faster, make data-backed decisions, and scale growth effectively.

By centralizing planning, execution and analysis, BrandNiti empowers Dr. Reddy’s marketing team with clear data, actionable insights and the ability to make every initiative more effective and results-driven. Instead of scattered tools, BrandNiti consolidates everything into one structured platform—just as our Marketplace solutions bring buyers, sellers and insights together in one place to make experiences seamless and efficient.

BUSINESS VERTICALS

HealthTech Marketplace

SERVICES

Web Development Services

TECHNOLOGY STACK

BigQuery

Bitbucket

Docker

Figma

NestJS

NodeJS

PostgreSQL

React

Manual Testing

What we built?

How We Eased Smarter Marketing for Dr. Reddy’s?

BrandNiti was developed to make internal marketing decisions data-driven and precise. We designed it starting with a welcome screen where marketers select the division and the financial year. Next, the Source of Growth (SOG) planner lets users map initiatives with dropdowns for brand, quarter, spend, and activity.

Doctor details include specialty, city tier, and HCP filters. Marketers track engagement via ARF number, interaction type, and employee actions. SOG dashboards visualize status, activities, and HCP progress with charts and filters for brand, RSM, ASM or TM. It’s a fully integrated tool that makes campaigns smarter, faster, and measurable.

Built as a growth accelerator for Dr. Reddy’s, BrandNiti shows the impact of skilled engineering. If you’re looking for similar expertise, you can hire top developers via Crewmate to craft tools that are just as precise and effective.

Redefining Marketing Precision with BrandNiti

Welcome Screen: The welcome screen is the first step in BrandNiti, designed to guide marketers effortlessly. Here, users select their division and financial year before diving into planning. This ensures all subsequent data and dashboards are tailored to the right business unit and timeline.

Source of Growth (SOG) Planner: The SOG planner is where marketers create and map initiatives. Dropdowns allow selection of brand, quarter, spend, and activity, making planning structured and error-free. By mapping every initiative at the start, marketers can monitor execution, measure impact, and align campaigns directly with growth targets. This links directly to conversion rate optimization, ensuring each initiative is optimized for maximum results.

Doctor Details: Doctor details in BrandNiti provide a comprehensive view of HCPs, including specialty, qualification, city tier, and brand priority. Marketers can filter by region, demographics, or role to focus campaigns effectively.

Engagement Tracking: BrandNiti tracks engagement meticulously using ARF numbers, interaction type, and employee actions. Developed to integrate seamlessly with the SOG planner and HCP profiles, it helps optimize future campaigns ensuring each engagement is aligned with strategic objectives and drives measurable results.

Passed/Failed Records: BrandNiti tracks passed and failed HCP records with position codes and related details. Passed/failed record tracking ensures marketers can see which HCPs responded positively or negatively. It gives marketers insight into campaign effectiveness and helps fine-tune strategies for higher engagement, forming a key part of the ledger management functionality.

SOG Dashboard: The SOG dashboard visualizes initiative progress through multiple charts and filters. Status dashboards show initiative progress, activity dashboards track ongoing actions and HCP dashboards monitor target professional engagement. Filters for brand, RSM, ASM, or TM allow precise analysis.