BrandNiti's SOG Dashboard
BrandNiti was developed to make internal marketing decisions data-driven and precise. We designed it starting with a welcome screen where marketers select the division and the financial year. Next, the Source of Growth (SOG) planner lets users map initiatives with dropdowns for brand, quarter, spend, and activity.Doctor details include specialty, city tier, and HCP filters. Marketers track engagement via ARF number, interaction type, and employee actions. SOG dashboards visualize status, activities, and HCP progress with charts and filters for brand, RSM, ASM or TM. It’s a fully integrated tool that makes campaigns smarter, faster, and measurable.Built as a growth accelerator for Dr. Reddy’s, BrandNiti shows the impact of skilled engineering. If you’re looking for similar expertise, you can hire top developers via Crewmate to craft tools that are just as precise and effective.
