Top UI/UX Case Studies That Improved Conversions & User Experience

Good UI/UX design is about creating experiences that have the intended impact on people. And here is something that might surprise you: every dollar invested in UX returns around $100, which is a staggering 9,900% ROI.

For decision makers, the real value of UI/UX lies in its ability to reduce hidden costs. When usability issues are addressed early in the design phase, you avoid expensive rework and minimize customer support queries. Instead of spending resources fixing problems after launch, you channel them into growth and innovation.

UI/UX also plays a crucial role in shaping customer trust. A seamless, intuitive interface signals professionalism and reliability, while a poor experience erodes confidence and drives users away. Nowadays, design becomes the differentiator that helps your product stand out and build long-term loyalty.

Ultimately, UI/UX is not an add-on but an investment. Companies that get this right see remarkable results and we are going to see its through Squareboat’s top 5 UI UX case studies that we listed here.

Top 5 UI/UX Case Studies by Squareboat

Take a closer look at our top UI UX case studies to see how good design can completely change a digital product. These real examples show how our UI/UX designers design intuitive experiences for different brands.

1. Dr. Reddy's Nutrition

Dr. Reddy’s Nutrition is the wellness-focused division of Dr. Reddy’s Laboratories. Built on the belief that "good health should never wait”. They focus on creating high-quality nutritional supplements and products for overall health, ranging from adult nutrition such as diabetes care with Celevida to clinical care. Their vision is to make good health accessible through a patient-centered approach backed by science.

Dr. Reddy's Problem Statement

The client wanted to make health accessible by bringing Dr. Reddy's Nutrition online. They wanted an "immersive ecosystem". The challenge was to build a platform that would establish credibility, offer smooth navigation for essential health details, and serve as a comprehensive resource for wellness rather than just a transaction point.

Here is What We Designed and Developed for Dr. Reddy's Nutrition

Dr. Reddy’s case study highlights how our UI/UX designers designed an immersive eCom platform and our software developers translated those designs into a holistic wellness ecosystem. The solution features a user-friendly interface that combines a detailed product catalog with educational resources. Beyond shopping, the platform includes a "Wellbeing Center". The build was supported by a full-spectrum admin panel for seamless management of products, media, and content.

Features We Developed for Dr. Reddy's Nutrition

• Immersive Product Pages: Our UI/UX designers crafted dedicated pages for every product featuring dynamic interactions, "Nutrition Info" breakdowns, and auto-play videos to explain the science behind the products.
• Wellbeing Center: A content hub offering expert-led articles, blogs, FAQs, and healthy recipes with step-by-step video guides to support a healthy lifestyle.
• Inbuilt Nutrition Calculator: An interactive tool that allows users to calculate calories, proteins, fats, and carbs for everyday food items, adding real utility to the site.
• Retailer Integration: "Buy Now" links that direct users to trusted third-party platforms like Amazon, Flipkart, 1mg, and PharmEasy for secure purchasing.
• AI-Powered Chatbot: An integrated customer support bot providing 24/7 real-time answers and product guidance.

2. Paisabazaar

Paisabazaar is a marketplace for loans, credit cards, and investments. Working with over 60 partners, it offers more than 100 financial products to retail customers across 250+ cities. The platform leverages AI and machine learning to identify customer needs and digitize processes.

Paisabazaar’s Problem Statement

Paisabazaar faced challenges with a declining Conversion Rate Optimization (CRO) due to a user interface that was cluttered and difficult to navigate. Users struggled to find what they needed, particularly when accessing credit card information. The client needed a solution to improve user experience and increase visibility in a competitive Fintech landscape.

Here is What We Designed and Developed for Paisabazaar

In this UI UX case study we are going to see how Squareboat implemented a comprehensive strategy involving a complete UI/UX overhaul and SEO optimization. Let's get a sneak peek into Paisabazaar’s case study. 

• UI and SEO Improvement: Redesigned the platform with clean layouts and intuitive navigation to ensure a smoother user journey, while optimizing for search engines to boost visibility.
• Paisa On Demand (POD) Chatbot: Developed an interactive chatbot to replace lengthy forms, collecting relevant information and performing verification for a credit line product.

Features We Developed for Paisabazaar

• Credit Card Approval Meter: An engaging widget that visually represents the probability of a user getting approved for a specific card.
• Interactive Chatbot: A user-friendly, fast-responding bot for "Paisa On Demand" that handles data collection and verification without using difficult financial terms.
• Product Comparison: Functionality allowing users to evaluate features, prices, and specs of different financial products side-by-side.
• User Onboarding: Interactive walkthroughs and tutorials to help users familiarize themselves with the platform.
• Admin Panel: A centralized interface for administrators to manage user accounts, content, analytics, and system settings.

3. Amplicomm

Amplicomm Solutions Private Limited is an omnichannel e-commerce service provider. They assist brands in scaling online through a mix of services including SEO, social media brand building, performance marketing, and website optimization. Their core mission is to eliminate channel fragmentation and provide merchants with a unified platform that supports both B2B and B2C workflows.

Amplicomm’s Problem Statement

The primary challenge of Amplicomm faced was the problem between sales channels caused by fragmentation. Businesses struggled with disjointed operations where they had to switch between different apps and marketplaces to manage sales, resulting in wasted time, lack of real-time visibility into inventory, inefficient communication and difficulty in obtaining actionable insights from static reports.

Here is What We Designed and Developed for Amplicomm

Amplicomm’s UI UX case highlights Squareboat’s expertise in delivering an end-to-end UX and product strategy to create a scalable omnichannel platform. This platform serves as a central hub that unifies website and mobile app experiences. The development process was deeply rooted in research, involving over 70 interviews, competitor benchmarking, and thematic analysis. The final solution is a practical ecosystem that centralizes orders, inventory, campaigns, and analytics, allowing brands to manage multiple channels from a single interface.

Features We Designed for Amplicomm

• Unified Omnichannel Dashboard: Connects every sales channel such as website, mobile store and marketplaces into one interface, allowing real-time updates for orders, inventory, and campaigns.
• Default KPI Dashboard: A clean dashboard that provides instant visibility into critical metrics like sales, revenue, returns, and campaign performance to prevent data overload.
• AI Insights and Forecasting: An AI-driven module that analyzes historical data to predict demand fluctuations, identify underperforming channels, and flag potential risks.
• Self-Target Setting and Tracking: Empowers teams to set and track personal goals for sales and inventory accuracy, promoting accountability and motivation.
• Advanced Inventory Accuracy: Real-time inventory synchronization across all channels to address stock mismatches and improve fulfillment speed.

4. Cedarwood

Cedarwood is a unique platform dedicated to supplemental education for school children. It operates with a network of high-quality teachers to provide best-in-class academic tuition.

Cedarwood’s Problem Statement

Cedarwood’s business case brought an important challenge of automation. Historically, the company managed all operations using conventional Excel spreadsheets and a basic CRM system. As the business scaled, the company faced significant operational inefficiencies. Their primary challenge was the need to automate processes and eliminate the reliance on manual data management.

Here is What We Designed and Developed for Cedarwood

Squareboat developed a comprehensive digital ecosystem for Cedarwood. This holistic solution includes:

• A User-Friendly Website: Serving as a gateway for parents and students to discover and book courses.
• Mobile Applications: Dedicated apps for both parents and teachers to manage their respective activities.

• Admin Panel: A powerful backend system for the Cedarwood team to oversee all operations.

   

Features We Developed for Cedarwood

• Comprehensive Course Management: Facilitates the discovery and booking of academic courses, workshops, summer camps, and specialized skill enhancement courses.
• Freemium Model: This features combines complimentary access to basic tools with a paid tier, reserving high-value features for subscribed users.
• Payment Gateway Integration: Simplifies checkout with support for Credit Cards, UPI, Bank transfers, and EMI options.
• Live Video Streaming: Supports seamless online classes with adaptive streaming for optimal viewing on different devices.
• Ledger and Subscription Management: Centralized financial tracking for transactions and automated handling of subscription plans and renewals.

5. Hudle

Hudle is a platform designed for sports enthusiasts to discover and book a curated list of sports events and venues. It connects users with sports facilities. Through this platform, user can alsoo compare venues, pick time slots, and make payments online or at the venue. Hudle also lists competitive sports tournaments and aims to make sports accessible to everyone.

Hudle’s Problem Statement

Previously, sports enthusiasts faced significant challenges in finding and booking places to play. Finding an available venue often meant visiting local grounds only to find them packed. Additionally, busy schedules and the lack of a streamlined booking process caused many people to drop their sports routines entirely. The market lacked a centralized solution and we developed exactly what the brand and the users need.

Here is What We Designed and Developed for Hudle

Squareboat developed a comprehensive ecosystem to encourage people to play their favorite sports. This included:

• Hudle’s  Web Booking Platform: A seamless browsing experience for users to find venues and book slots.
• Mobile Apps for both Android and iOS: User-facing apps for managing bookings, credits, and split payments.
• Partner App: A dedicated app for venue partners to manage bookings, walk-in customers, and payments.

• Admin Panel: A centralized backend for the Hudle team to manage the platform, offers, and ad placements without any technical assistance.

   

Features We Developed for Hudle

• Venue Discovery and Booking: Users can find available spaces across multiple locations and book slots in advance.
• Split Payments: Allows users to split the cost of booking among friends directly within the app.
• Partner Management: A robust system for venue partners to handle transactions, customer authenticity, and walk-ins.
• Subscription Management: Tools for managing subscription plans, financial transactions, and records.

• Dynamic Pricing: Enables price adjustments based on demand, supply, and market conditions.

   

Conclusion

By exploring the about UI/UX case studies, you must have understood that UI/ UX is not a surface-level enhancement. Senior execs are understanding the fact that it is the silent architecture that shapes how users think, feel, and decide inside your product. 

As above UI UX case studies show, design influences everything from trust to conversion rates to long-term retention. When organizations treat UI/UX as an essential rather than an afterthought, they reduce rework costs and build digital experiences that consistently outperform competitors.

If you are looking for a UI/UX agency for your next project, the following tips will help you choose the right UI UX partner.

• User-centric thinking grounded in research, not assumptions.
• A problem-solving approach that connects design decisions with business goals.
• Cross-functional maturity to collaborate effectively with engineering and product stakeholders.
• Evidence of measurable outcomes or UI UX case studies, not just visually appealing screens.
• Experience across industries, proving they can adapt to different user behaviors and complexity levels.

• A scalable design process that supports your product as it grows, not just at launch.

   

This blend of clarity and strategy has guided us for over 10 years. If you want the best UI/UX agency that builds with impact, we’d be glad to help shape your next digital experience.

Frequently Asked Questions

Q.1 Can you modernize our user interface without breaking our existing legacy backend systems?

Absolutely. This is common, similar to our work with Amplicomm. Our UI UX design experts focus on the "frontend layer" evolution while respecting backend constraints. They design flexible interfaces that communicate with older APIs seamlessly. By understanding your technical limitations upfront, our UI/UX designers create a modern user experience that masks the complexity of the legacy infrastructure without breaking it.

Q.2 How do you approach the discovery phase for complex ecosystems with multiple user types?

We utilize "Empathy Mapping" and "Service Blueprints" to visualize interactions between distinct groups. By validating these workflows before designing, we ensure the architecture serves every persona separately while maintaining a unified experience.

Q.3 Can you walk me through a specific UI UX case study where your design directly improved a business metric like CRO?

In our Paisabazaar case study, the goal was aesthetics plus conversion. We redesigned the journey to reduce friction in credit card applications. By simplifying navigation and adding the "Approval Meter," we addressed user anxiety. This overhaul led to a measurable impact, proving that redesign is a revenue driver.

Q.4 I already have an in-house design team. Can I hire a UI/UX Lead from you to guide them? 

Yes, absolutely. We also offer IT staff augmentation services where our senior designers integrate directly into your workflow. Our UI/UX designers for hire bring hands-on experience in structured processes, mentor your junior designers, and establish quality standards. This integrates fresh expertise into your team without the overhead of full-time recruitment.